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Applift DataLift 360

AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle.
AppLift uses DataLift 360 programmatic platform providing advanced data integration, extended targeting, and audience management capabilities. The application helps advertisers to grow and keep quality users from one interface. It allows app marketers to access all major mobile ad inventory worldwide. By using the app, it is possible to control campaigns through a single technology platform. DataLift 360 helps to get and keep the most valuable users.
With DataLift 360, it is possible to:

      • access all mobile channels through one unified platform
      • track and manage all your campaigns simultaneously
      • choose from the advanced reporting options and targeting options
      • use audience management function
      • optimize your campaign performance by the seamless integration of your users.

     

Location: Germany
Industry: Marketing & Advertising

Website: applift.com

Client Goal:

The ultimate goal was to create a tool allowing advertisers to manage and analyze various aspects of their advertising campaigns. During our cooperation, several external advertisers were onboarded and started using the product. It allowed us to evolve it from private beta stage to public beta stage.

Solutions

The developers’ of Sloboda Studio contribution to the project was as follows:

  • creating a part of the dashboard
  • creating modules for the generation of demo data
  • working on reports building logic
  • providing system notification of different events related to the users’ advertising campaigns.

Before starting the work, our developers got familiar with the client’s business. The developers were engaged in the working process of Applift. Scrum, continuous planning, code review, and automated testing helped them to understand the nature of future tasks better.

Results:

Partnering with other platforms, DataLift 360 has access to more than 30+ local and global SSPs and ad exchanges. Nowadays, the application has more than 1.2 billion users worldwide.

The application is capable of:

  • processing over 5000 queries per second
  • providing more than 60 billion impressions every day
  • working with more than 500 direct quality publishers.
Our process
Timeline:

January 2017 — October 2021

Team:
SLOBODA: 1 Back-end developer APPLIFT: 1 Back-end developer | 1 Front-end developer | 1 QA | 1 Designer
Technologies we used
Server-side
MySQL
PostgreSQL
Rails
Sequel
Client-side
Angular
Google Charts
Redis
RxJS
Webpack
Tools (hosting, monitoring etc.)
AWS EC2
ELK stack
Honeybadger
InfluxDB + Grafana
RSpec
Integrations

AppLift RTB

CircleCI 1.0

Success Stories

Raised $20M Applift
#Marketing & Advertising Germany
Applift BI

AppLift is a German leader in the mobile advertising market, which helps mobile app advertisers, where they can take control of every stage of their app marketing lifecycle.

read more...
Raised over $4M CityFalcon
#FinTech UK
CityFALCON

CityFALCON is a financial news aggregator that analyzes and collects financial tweets, news, and authors by using Natural Language Processing.

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Raised €47.5M Artur'​In
#Marketing & Advertising France
Artur’​In

Artur Inside is an online community manager and a social media management tool.

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Raised over $1.5M Salita
#Media & PR Norway
Salita

Salita is a B2G and B2C online marketplace for interpreting services.

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Scale your team with us

Drive your business with our dedicated developers

    Alex, VP of Client Engagement
    alex@sloboda-studio.com