Work CASE STUDY AppLift

CASE STUDY AppLift

App Marketing
Marketing Platform
Mobile Advertising
Mobile Marketing
Mobile Performance Marketing
Mobile User Acquisition
Programmatic Advertising
Programmatic Media Buying
ROAS - Return On Advertising Spend
RTB - Real Time Bidding

AppLift (www.applift.com) is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle.

AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities. DataLift 360 helps acquire and retain the most valuable users.

With DataLift 360, you can:

  • Access all mobile channels through one unified platform
  • Monitor and manage all your campaigns simultaneously
  • Choose from the advanced reporting options and targeting options
  • Use audience management function
  • Optimize your campaign performance by seamless integration of your users

The developers of Sloboda Studio created a part of the dashboard, several modules for generation of demo data, worked on reports building logic and provided user alert notifications system to notify users of different events related to their advertising campaigns.

Before the beginning of the project, our developers got familiar with the client’s business to better understand the business model and nature of future tasks. They have daily standups with the customer to synchronize the work progress. They are fully engaged in the working processes and practices of AppLift (Scrum, continuous planning, code review, automated testing, etc).

Scope of services


Software development and engineering

Technologies

Server-side

MySQL
PostgreSQL
Rails
REST API
RSpec

Client-side

Angular

Integrations

Amazon Webservices
RTB API

Project Results

Partnering with other platforms, DataLift 360 has access to more than 35 local and global SSPs and add exchanges. It reaches 1 billion users worldwide, processes over 5000 queries per second, provides more than 60 billion impressions every day.

Learn more about the project


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