AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle.
AppLift uses DataLift 360 programmatic platform providing advanced data integration, extended targeting, and audience management capabilities. The application helps advertisers to grow and keep quality users from one interface. It allows app marketers to access all major mobile ad inventory worldwide. By using the app, it is possible to control campaigns through a single technology platform. DataLift 360 helps to get and keep the most valuable users.
With DataLift 360, it is possible to:
Website: applift.com
The ultimate goal was to create a tool allowing advertisers to manage and analyze various aspects of their advertising campaigns. During our cooperation, several external advertisers were onboarded and started using the product. It allowed us to evolve it from private beta stage to public beta stage.
The developers’ of Sloboda Studio contribution to the project was as follows:
Before starting the work, our developers got familiar with the client’s business. The developers were engaged in the working process of Applift. Scrum, continuous planning, code review, and automated testing helped them to understand the nature of future tasks better.
Partnering with other platforms, DataLift 360 has access to more than 30+ local and global SSPs and ad exchanges. Nowadays, the application has more than 1.2 billion users worldwide.
The application is capable of:
January 2017 — October 2021
AppLift RTB
CircleCI 1.0
AppLift is a German leader in the mobile advertising market, which helps mobile app advertisers, where they can take control of every stage of their app marketing lifecycle.
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