AppLift is one of the leaders in the mobile advertising market, which helps mobile app advertisers to expand their business. It allows consumer brands and agencies to reach, convert and engage their audiences on mobile.
The company was founded in Berlin in 2012. In 2013, Applift raised $20 million. Now, Applift has 1.5bn+ users per month and 500+ direct quality publishers.
The goal of the project was to assist Applift with several tasks, including:
The Sloboda Studio team started the project with such crucial tasks as developing REST API tools that make Applift’s data available externally.
We also worked on a price optimization feature. After the pricing logic was determined, Sloboda Studio helped the client with the distribution method. We also updated the campaign management system that sends emails to Applift partners.
Applift is a marketing service provider that serves as a mediator between clients and advertisers. The project is dedicated to retargeting to engage loyal users.
The company’s clients are very demanding of the best solutions. The first and most important decision was to use the powerful tech stack to provide our clients with the best code quality and high performance for large-scale data work.
Ruby on Rails and PostgreSQL, Redis, and Swagger databases have become precisely the tools that could fully satisfy all the needs of our cooperation partner.
Applift has started to move in a different direction. After one of the apps became more successful and reliable, our client decided to create an entirely new design. So they needed help with the client-side of the app.
Sloboda Studio provided the client with an Angular.js front-end developer to work closely with a designer from the client’s side in the shortest time.
Applift received stable products that brought immediate revenue.
As far as prototypes went, Sloboda delivered the necessary functionality.
Sloboda Studio also helped to automate decision-making and data availability.
We provided various infrastructure, databases and performed multiple data transformations so that the application works stably and efficiently, fulfilling all the customer requirements and clients’ goals.
Recently, Applift became a part of Media Elements Group, a leader in offering world-class media conception, management, influencer, and performance marketing powered by analytics and insights.
January 2017 — October 2021