What is AppLift? AppLift (www.applift.com) is one of the leaders in the mobile advertising market, who helps mobile app advertisers, where they can take control on every stage of their app marketing lifecycle.
How AppLift BI works? Applift BI provide descriptive and prescriptive analytics solution. The main idea is to assist the operation teams to function more efficiently and focus on what creates a true value. Applift BI advanced to “Actionable BI” in which they develop actionable solution such as cost optimization, recommendation engine and more.
How they do it:
- Integrating data from different sources (internal and external into their Data warehouse)
- Developing dashboard and detailed analytics solutions
- Enable analytics outputs into different distribution channels
- Develop data-based applications to optimize traffic control in real-time
One of the project’s part is Maestro. It is the future of Applift’s campaign operation management. It reduces large amount of manual actions on campaign management (such as setup, email notification) as well as optimize traffic automatically.
Some of the tools Applift use will be integrated into a single suit, allowing the operation team and account manager to function from a single unified platform