Building MarTech Solutions for Your Marketing Needs

Our team helps startups and existing companies go digital, increase sales, optimize marketing and advertising campaigns, and improve customer retention using high-performing MarTech solutions.
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We Deliver MarTech Services for Various Clients

MarTech Startups

We help to build MarTech startups in the marketing and advertising niches from scratch and scale already-existing MarTech businesses with the necessary development functionality.

We help to build MarTech startups in the marketing and advertising niches from scratch and scale already-existing MarTech businesses with the necessary development functionality.

Marketing and Ad Agencies

We help offline businesses go digital and create MarTech marketing software from scratch and help current online marketing and advertising agencies broaden their MarTech features.

We help offline businesses go digital and create MarTech marketing software from scratch and help current online marketing and advertising agencies broaden their MarTech features.

How Tech Solutions Can Enhance
Your Marketing Business

Optimizing and automating marketing activities through various sales and marketing channels
Analyzing the performance and improving the effectiveness of marketing and remarketing campaigns
Creating a Single Client View (SCV) platform to understand customer behavior and user engagement better
Improving the efficiency of the marketing strategy by predicting the outcome of marketing efforts
Building robust automation of all marketing and sale processes with on-demand analytics
Saving time and other resources of marketing and sales specialists

Why Choose Sloboda Studio as a
MarTech Software Development Vendor?

6+ years of
robust MarTech solutions
successful projects
Over $90M
raised by our client
Top 30 Custom
Dev Company
globally by Clutch

Our MarTech Software
Development Services

Our team is ready to find the best MarTech services to improve businesses by matching companies and their user needs.

  • Discovery Phase

    Providing discovery research to determine all functional software requirements for MarTech product platform.

  • UX/UI Design

    Conduct development of simple and unique solutions to provide interactive MarTech UX/UI experience.

  • SEO

    Producing better SEO data results by correctly building sites and helping with accurate web analytics.

  • Full-Cycle Software Development

    Implementing a complete development cycle from introducing an idea to fully building a MarTech technology product.

  • Maintenance and Support

    Providing round-the-clock support throughout the MarTech platform development cycle and solving problems in the shortest possible time.

  • Third-Party Integrations

    Integrating different third-party services for form management, chatbots, data, emails, phone number validation, and demanding business intelligence tools.

  • Quality Assurance

    Testing website and mobile vulnerabilities with security and integration testing, finding quick solutions to eliminate system breaches

  • Mobile App Development

    Developing a smooth-running user-friendly application with a structured data and user flow to meet all client requirements and boost the product's value in the market.

Some of Our Martech Expertise

Some of Our Martech Expertise

“They have open and honest communication.”

Overcoming initial concerns of outsourcing development work, Sloboda integrates well with the existing team, has open, honest, and consistent communication, and is willing to adjust their methods and processes to meet business needs and expectations.

CTO, Mynewsdesk

“Everything was done in a professional, timely, and efficient manner."

Sloboda continues to impress with their technical skill and knowledge, attention to detail, and good communication, though could work on growing their team faster.

Co-founder, Artur Inside

“They don’t waste time on things that wouldn’t take us forward.”

Sloboda’s efficiency stands out, and they swiftly deliver stable products that bring in immediate revenue. The team excels at prioritizing critical tasks and handling urgent requests.

VP BI & Analytics, Mobile Advertising Company

Martech Software We Develop

Martech Software We Develop Martech Software We Develop
  • AdTech and MarTech Platforms
  • Analytics and Tracking Tools
  • Content Management Systems
  • CRM Solutions
  • Data Visualization and Management Software
  • Chatbots
  • Sales Automation Tools
  • Marketing Automation Tools
  • Video Platforms
  • Social Media Management Solutions

Developing MarTech Solutions for Mobile AdTech Company

1.5bn+ users per month and 500+ direct quality publishers

Applift is a German mobile ads leader, which helps mobile app advertisers expand their business. The company was founded in Berlin in 2012. In 2013, Applift raised $20 million.

Working with Applift, we used such MarTech solutions as:

  • Automating decision-making and data availability
  • Performing multiple data transformations
  • Providing various infrastructure and databases

Recently, Applift became a part of Media Elements Group, a leader in offering world-class media conception, management, influencer, and performance marketing powered by data analytics and insights.

View Case Study

Success Stories

Raised $20M Applift
#Marketing & Advertising Germany
Raised €47.5M Artur'​In
#Marketing & Advertising France

Our first goal was to launch a new, improved  MVP with a focus on clean and simple UX that would better demonstrate huge potential of this Social Media Aggregator. It’s all started from a small…

#Marketing & Advertising Germany


1. What is a MarTech solution?

MarTech, short for Marketing Technology, refers to the development, integration, and implementation of software and technology solutions and data that enable businesses to effectively manage and optimize their business development efforts, data, and software in a short time frame. It involves leveraging data, technology, and platforms to streamline marketing processes, enhance customer experience, and drive business overall and software development. MarTech encompasses a wide range of tools and techniques that encompass areas such as advertising, digital marketing, data analytics, customer relationship management, content development management, software, and more. It helps businesses make data-driven decisions, automate workflows, and deliver targeted messages to the right audience at the right time. By utilizing MarTech solutions, companies can enhance their strategies, improve customer engagement, and achieve their business development objectives on time in today's fast-paced, mobile-centric digital landscape.

2. How has technology changed marketing?

Technology has revolutionized marketing through the development of data driven software solutions (MarTech) and platforms. It has transformed how businesses operate, optimize marketing strategies, optimized time spent to build platforms, get data, and deliver personalized customer experience. With the rise of mobile and digital channels, companies can now reach their target audience any time, anywhere with any kind of data. MarTech technology has streamlined teamwork, allowed for real time tracking and measurement, and opened up new avenues for advertising data in the digital realm. Overall, MarTech technology has greatly enhanced the landscape, empowering businesses to thrive in the digital age.

3. How to choose which type of MarTech solution to add to your marketing stack?

To choose the right MarTech solution for your stack:
1. Assess your business needs and goals.
2. Evaluate available MarTech solutions based on features, integration, scalability, data, software, time availability, and support.
3. Consider data management capabilities and ease of use.
4. Look for seamless MarTech integration with existing software, systems and tools.
5. Consider software scalability to accommodate future growth.
6. Research vendor reputation and customer support. 7. Evaluate the total software cost of ownership and potential ROI. 8. Gather input from your marketing team. 9. Choose a software solution that enhances your capabilities and aligns with the dynamic digital landscape.

4. What control do companies get over their MarTech project development?

Companies have control over their MarTech platform project development, including setting MarTech software project development scope, selecting software technology solutions, managing data, forming MarTech project teams, customizing the system, setting time frames, and overseeing MarTech project management and monitoring. This allows them to tailor the MarTech software solution to their specific business needs and time frame and drive successful outcomes in the digital advertising and marketing landscape.

5. Why Sloboda Studio?

Our time tested experience in platform development process ensures that the team delivers high-quality platform products within the agreed time lines. By leveraging the right technology and platforms, our team creates robust and scalable mobile and web platform solutions that align with your business objectives, experience, and drive tangible results. Whether you need a mobile app, a web platform, or a customized technology solution, our team has the experience and expertise to bring your platforms ideas to life. Our team works closely with you throughout the platform development process, ensuring that the end platform product exceeds your expectations in terms of functionality, usability, time, and overall user experience.

6. How can MarTech services benefit my business?

MarTech services benefit your business platform by leveraging mobile / web technology and data. They streamline workflows, saving time and boosting platform productivity. With advanced analytics, you gain valuable insights to optimize platform strategies. Personalized platform experience improves customer satisfaction. Collaborative platforms enhance platform teamwork. Mobile capabilities help you engage with customers on their preferred devices. By using MarTech, you leverage the power of technology to drive growth, enhance the customer experience, and optimize efforts, all while fostering teamwork and staying relevant in the mobile driven landscape.

What kinds of MarTech platform are the most popular?

The most popular types of martech platforms include Customer Relationship Management (CRM) platform, Marketing Automation platform, Content Management Systems (CMS) platform, Social Media Management platform, Analytics and Reporting platform, and Email Marketing platforms. These platforms help businesses manage customer relationships, automate marketing tasks, create and distribute content, analyze performance, and execute email campaigns effectively. Popular examples include Salesforce, HubSpot, WordPress, Hootsuite, Google Analytics, and Mailchimp.

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    Alex, VP of Client Engagement