Artur Inside

Artur Inside (AI) (www.arturinside.com) is a community manager and a social network sharing tool that launches targeted campaigns (newsletters and personalized content) to your network, tracks and measures engagement, and gives you a precise picture of your marketing efforts.

You can create mini sites for your company, manage your social accounts, plan your campaigns, auto post newsletters and unique personalized content to your potential and existing customers, selecting any date and time. With Artur Inside, social media will be at your fingertips!

Dan Serfaty President of Artur Inside Paris, France
I'm very happy to work with Sloboda Studio. They are reliable, flexible and trustworthy. The team has proved their expertise in all the required domains. I am absolutely sure: we can do a great product together, as we’ve done so many things already!

client’s goals

We started the project from the meticulous analysis of the customer’s business model. Our first goal was to create an MVP that would showcase main features of the product. The MVP included the possibility to create an account, import customers’ contacts into Artur Inside, and link their social accounts, i.e. it had integration with social media. Now, with our Public Beta in place, each customer belongs to a vertical (initially 2 verticals, real estate agents and accountants, then at least 8 verticals are planned by 2017), supplied with a personalized content. Our customers have their own back office to plan and manage their marketing activities (sent newsletters and social posts), tracking the results. A minisite (business profile) at Artur Inside presents unique content and social posts of the company and helps them collect leads.

our solutions

Creating an MVP always implies adding new features, based on feedback from investors and customers. To gain this so much needed flexibility, we spent a lot of effort preparing the best possible architecture for the product and succeeded: now, with our cleverly designed architecture that contains no hard code, we can add any new feature 2-3 times faster than before. It also helped us get ready for the scaling up.

Developing a community and content manager with such a huge amount of personalized content, we had to elaborate a wise scheduling. We deployed the best talents (marketing experts, QA, UX/UI staff) both in our team and in Artur Inside to prepare a perfect schedule for auto posts (date and time).

We also had to ensure a pinpoint accuracy of posts and newsletters scheduling, avoiding duplications of posts and newsletters both for any individual customer and among the customers in general. We have honed a scheduling algorithm that keeps the posting to the preselected sequence.

To measure the KPIs of the campaigns, we developed clean statistic tools that filter bots and provides true, accurate data from mini sites, newsletters and social posts.

With new performance features, we collect social data such as people who have shared, liked, commented posts and able to provide maximum information about customer leads, predict future community grows and track leads interests to be more accurate in content creation.

In order to reduce content team efforts, we have applied multiple algorithms to decide automatically if a given content is good enough, what is the best topic for it, in which locations it will be more popular. So from now, the customers may post to social networks information that is interesting to their leads, for example, only in Paris or only in Lyon.

project stages

1. Initial stage

Analysis of customer’s business model

Architecture planning

2. Improved MVP

Design improvement

Building a scalable architecture

Social content processing and planning  algorithms

3. Private Beta

Mobile and advanced APIs

Planning and data collection algorithms improvements

4. Public Beta

Scalable infrastructure

Optimal social posts planning depending on customer geographical location and personal needs

TECHNOLOGIES

Server-side
CI - Jenkins
PostgreSQL
Rails
RSpec
Ruby
Sidekiq + Redis
Client-side
Bootswatch bootstrap
Google Analytics API
jQuery
Tools (hosting, monitoring etc.)
AWS EC2
AWS S3
Capistrano
Jira
Integrations
Amazon Webservices
Facebook API
Gmail API
Hotmail API
LinkedIn API
Sendgrid API
Twitter API
Viadeo API
Yahoo API
Zendesk API

Timeline

October 2014 Now

Team

4 Back-end developers | 1 Front-end developer | 1 QA
Project Results

On September 9, 2016, we successfully released our MVP, the same month we launched our Private Beta. In October we went live with our Public Beta.

Now we are collecting feedbacks and developing a new feature – Custom Social Post tool so that Artur Inside users could create their own content (post+image+link to a website or social media).

In 3 months after the launch, Artur Inside and Sloboda achieved 110% of the sales. Artur Inside is on the track to have 1200 paying customers by the end of 2017.

In 2017 (after 1 year of the development) Artur Inside has delivered mobile application, advanced API for customers that are interested in processed content, flexible content creation/processing/monitoring tools, automated content collection process.  

Contact the team, start like a rocket!