Applift DataLift 360

AppLift (www.applift.com) is a leading mobile ad tech company that empowers the mobile app advertisers to take control on every stage of the app marketing lifecycle.

AppLift uses DataLift 360 programmatic platform providing advanced data integration, extended targeting and audience management capabilities. The application helps advertisers to grow and keep quality users from one interface. It allows app marketers to access all major mobile ad inventory worldwide. By using the app, you can control campaigns through a single technology platform. DataLift 360 helps to get and keep the most valuable users.

 

With DataLift 360, you can:

  • access all mobile channels through one unified platform
  • track and manage all your campaigns simultaneously
  • choose from the advanced reporting options and targeting options
  • use audience management function
  • optimize your campaign performance by seamless integration of your users.

client’s goals

The ultimate goal was to create a tool allowing advertisers to manage and analyze various aspects of their advertising campaigns.

During our cooperation, several external advertisers were onboarded and started using the product. It allowed us to evolve it from private beta stage to public beta stage.

TECHNOLOGIES

Server-side
MySQL
PostgreSQL
Rails
RSpec
Sequel
Client-side
Angular
Google Charts
RxJS
Webpack
Tools (hosting, monitoring etc.)
AWS EC2
CircleCI 1.0
ELK stack
Honeybadger
InfluxDB + Grafana
Integrations
AppLift RTB

Timeline

June 2016 > December 2017

Team

SLOBODA: 1 Back-end developer APPLIFT: 1 Back-end developer | 1 Front-end developer | 1 QA | 1 Designer
Project Results

Partnering with other platforms, DataLift 360 has access to more than 30+ local and global SSPs and ad exchanges. Nowadays, the application has more than 1.2 billion users worldwide. Let’s see some statistics. The application is capable of:

  • processing over 5000 queries per second
  • providing more than 60 billion impressions every day
  • working with more than 500 direct quality publishers.

Contact the team, start like a rocket!