Challenges and solutions
Creating an MVP always implies adding new features, based on feedback from investors and customers. To gain this so much needed flexibility, we spent a lot of effort preparing the best possible architecture for the product and succeeded: now, with our cleverly designed architecture that contains no hard code, we can add any new feature 2-3 times faster than before. It also helped us get ready for the scaling up.
Developing a community and content manager with such a huge amount of personalized content, we had to elaborate a wise scheduling. We deployed the best talents (marketing experts, QA, UX/UI staff) both in our team and in MyPassPro to prepare a perfect schedule for auto posts (date and time).
. We also had to ensure a pinpoint accuracy of posts and newsletters scheduling, avoiding duplications of posts and newsletters both for any individual customer and among the customers in general. We have honed a scheduling algorithm that keeps the posting to the preselected sequence.
To measure the KPIs of the campaigns, we developed clean statistic tools that filter bots and provides true, accurate data from mini sites, newsletters and social posts.