#Real Estate | 19 min read | Updated: 9/30/2022

How to Build a Successful Real Estate Mobile App in 2022

Updated: 9/30/2022
, Project Lead
#Real Estate
19 min read

There was a time when people needed to look for a property in newspapers, and then view the house they liked in person. But that period was gone. Now the modern world provides us with an opportunity to look for real accommodations online. So, for businesses, it’s the right time to know how to build a successful real estate mobile app development.

Research shows that over 76% of internet users are looking for a house for sale using their mobile devices. Moreover, the business of real estate searching for mobile devices grew in general overall by 123% since 2018.

In this article, we’ll tell you more about real estate mobile app development:

  • key real estate trends
  • mobile app monetization models
  • core features of a real estate mobile app
  • costs of implementation.

Types of Real Estate Apps

Before starting to build a real estate mobile app, it’s important to consider various types of potential services.

real estate mobile app development types

Home Valuation App

Home valuation real estate mobile apps provide their users with all the necessary data about a home’s value.

This means by using such an app, property sellers can calculate the value of the housing they are selling.

These calculations are based on information about the home’s location, size, state, and other data. The accommodation calculator uses AI and machine learning (ML) to evaluate a price.

Examples: Trulia, Zillow.

Real Estate CRM Mobile App

The Real estate CRM, or Customer Relationship Management software, is software for real estate business management between real estate agencies and buyers or renters

Such real estate CRMs are helpful when it comes to

  • selling real estate
  • responding to incoming requests
  • managing a sales pipeline
  • getting feedback from users.

Examples: Contactually, Zendesk Sell.

Property Management System Mobile App

Real Estate PMS apps (property management systems), are a type of mobile app that is often used for the operations and management of such properties as hotels, commercial or residential accommodations.

Such applications can be helpful for accommodation managers, business owners, or hotel owners that need to create and manage multiple accommodations during their daily business activities.

Examples: Buildium, Tenant Cloud.

Real Estate ERP Mobile App

Real Estate ERP applications are special software tools that help real estate companies’ employees to control accommodation rates or inform the clients about new locations.

A Real Estate ERP mobile app can be great at

  • collecting and managing information
  • gathering data
  • receiving real estate business performance updates
  • using digital tools to stay in touch with external clients.

Examples: Buildium, ValueLink, Deskera.

Real Estate Investment Mobile App

Real estate investment applications help those who buy and who sell homes as a business to generate income when the price of accommodation rises in value.

The Real Estate Investment mobile app helps to determine the size of the mortgage, future interest rates, and taxes.

However, it is also possible to create a real estate investing mobile app that helps to invest in housing without buying a home.

For example, such a mobile app can help investors to decide whether there’s an optimal moment to buy stock in homebuilders, determine the risks, participate in real estate investment trusts and auctions, or create and invest in real estate crowdfunding projects.

Examples: Property Fixer, Realtor.com, ValueChek.

Renting Mobile App

Such applications allow people to rent out various kinds of accommodation for a short time (vacation, weekend, or business trip) or for the long term.

As a rule, such services pay additional attention to the description of

  • amenities
  • pictures
  • location
  • neighborhood of such accommodation.

Examples: Airbnb, Agoda, Vrbo.

Buying and Selling Real Estate Mobile App

The real estate mobile app for home purchases is focused on the buying and selling processes. Such applications aren’t completely automated, as it is with the Airbnb mobile app, where users just use a mobile app to create a profile and rent out accommodation.

In a buying and selling mobile app, there’s a human element too, for example, the real estate and customer service agents who consult with and help housing buyers to choose and buy the perfect house for them. Plus, there are usually no transactions carried out via a mobile app.

Examples: Redfin, Trulia, Zillow.

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Reasons to Perform Real Estate App Development

Recent reports state that 73% of housing buyers use digital tools to find a home, while 58% of them successfully use mobile devices to find a home.

If you are planning to build a business in renting, buying, or selling housing, below are listed the most common reasons to perform real estate mobile app development.

real estate mobile app development reasons

The real estate industry has adopted lots of new technologies, such as artificial intelligence, virtual and augmented reality. These technologies can be helpful for

  • more precise accommodation value estimations
  • chatbot mobile app development
  • online leasing assistants

All of that helps to perform real estate app development that will provide a better user experience and help visitors to choose and buy the accommodation they dream of or sell the one they have stopped loving.

High user Engagement and Conversion

Real estate mobile app types are extremely popular in the rental field. According to Real Estate in a Digital Age Report, 56% of people aged 36 or below and 50% of those aged 37-51 found their new housing online.

At the same moment, the NAR Home Buyer and Seller Generational Trends Report state that over 73% of customers searched for housing for sale with their smartphones. This shows that mobile devices can be convenient tools that help users to find a home with a mobile app, without having to use a computer.

Therefore, real estate mobile applications seem to be a promising solution for future development.

Better Viewing Experience

According to NAR (National Association of Realtors) research, 77% of real estate agents conclude that it is easier to represent a house for a buyer if there’s the opportunity to visualize the house.

At this point, lots of real estates app companies include 360-degree interactive VR real estate video tours in their mobile applications for both iOS and Android.

vr real estate technologies

Real Estate Software Development Trends

Like any other industry, the real estate industry follows its own trends. In this paragraph, we’ll review the main trends of real estate application development.

Big Data

When it comes to very large amounts of data, the traditional data-processing application software may be too weak to process this information. Here comes big data – a field that helps to analyze or extract information from large sets of data.

In real estate applications, big data development helps to store, process, and gather information about the users. Later, this information is used to predict the behavior and decisions of each user, and create the perfect searching suggestions.

Examples: Zillow, Redfin, Realtor.com, Airbnb.

Artificial Intelligence

Artificial intelligence is a technology that makes computers able to understand visual perception, recognize human speech, translate between different languages, and even make decisions.

Together with big data technologies development, artificial intelligence helps to analyze the preferences and requirements of real estate app users. As a result, people get precise, fast, and personalized app suggestions about the accommodation they are looking for.

Moreover, artificial intelligence can assist with management, tracking listings changes, and price comparisons.

Examples: Redfin, Airbnb, Trulia, Zillow.

Blockchain

Blockchain is a system in which each record is maintained across several computers that are linked in a peer-to-peer network.

The blockchain technology development itself is transparent and is widely used to prevent fraud. In real estate, blockchain can be helpful when it comes to checking documents, security, and reducing the amount of red tape inside an app.

Examples: PropertyClub, Realblocks, Slice.

Augmented Reality

Augmented reality is an interactive experience of a real-like world environment generated by a computer.

In real estate mobile applications, augmented reality helps to visualize the property to show what it looks like in real life. Such an approach helps app users to make a decision about buying or renting.

Examples: iStaging, Lyon Real Estate App.

real estate mobile app development trends

How Do Real Estate Apps Make Money?

There are lots of real estates application types, and each of them has its own ways of monetization. In this paragraph, we will discuss the main ways of monetization of the most popular real estate app types: buying/selling and renting apps.

Fees

The users of real estate applications can be asked to pay commission fees. For example, the buyers can pay a fee after each property purchase. At the same time, the real estate agents can be asked to pay fees for featuring them on the service.

Examples: Airbnb, Redfin, Housing.com.

Advertising

Advertising is a way of monetization development for most existing services, and real estate mobile applications are no exception.

For example, it’s possible to offer ads for mortgage lenders, real estate agents, additional listings, interior designers and stores, and so on.

Examples: Zillow, Trulia, WeWork.

Premium Features and Subscriptions

Premium features offer people advanced subscription plans. Such packages may include extended options, premium properties, more listings, free consultations with real estate agents, and so on. It all depends on the type of real estate app you are building.

For example, the real estate agents who use premium packages can be visible to a larger audience of buyers, or appear in property listings more frequently.

Examples: Zillow, Trulia, Housing.com, Redfin.

real estate mobile app development monetization models

12 Core Real Estate App Features 

Determining the real estate mobile app features of the future service is one of the crucial steps of the product development process

According to our experience and market analysis,there are core features that can be used with various kinds of real estate mobile applications development.

Let’s take a closer look at the features of the most popular of them: renting, buying, and selling real estate apps.

real estate mobile app development core features

Onboarding

Onboarding is the process of introducing your application to people. It helps to inform the users about the main features and advantages of the real estate app.

At the end of onboarding, users continue to register or log in with social networks. At this time, it may be a good idea to let the users skip the registration process, in case they just want to have a look at your app first.

Though we are discussing the core features of real estate renting and buying/selling apps, onboarding is common for all types of real estate mobile applications.

real estate mobile app development onboarding

Zillow App Onboarding

Registration

The registration feature helps people to sign up or log in. Depending on the app’s purpose, the users may be able to book, buy, or sell real estate only after registration.

A standard registration requires the user’s name, email, and password. This information is enough for entering an app. At the same time, any other details can be submitted within the user’s profile. It is also nice to allow users to log in with their social network accounts. For example, such as Facebook, Google, Twitter, etc.

The registration feature is also common for all types of real estate mobile apps.

Personal Profiles

When developing a real estate mobile app, it’s essential to differentiate roles for user profiles. Different real estate apps will require different roles. Buyers and real estate agents for rental and home purchase apps. Buyers and brokers for realtor apps. Renters for office rental apps, and so on.

Here, each user role will need access to their particular functions. Agents need to have access to their properties, appointments, schedules, and profiles of potential buyers. Buyers and renters should have access to the list of their favorite properties and advanced searching and filters.

As a rule, any real estate mobile app will provide its users with personal profiles. It is important to validate users before letting them rent, buy, or sell property.