How Much Does It Cost to Make a Website Like Upwork

The development of internet technologies offers wide opportunities for job seeking.

You are no longer stuck to your city and the office, but can find employees and employers from all over the world and work from whatever place you like.

This freedom becomes possible due to freelance marketplaces like Upwork:

connecting people seeking work and workers, they establish the communication between the parties and help to find the necessary person and project. For the entrepreneurs, such a platform is a good way to build a stable and profitable business.

In this article, we will share the success story of Upwork and the core functionality of the client’s and freelancer’s side.

Also, we will speak about the development process and give an outline of all the stages for creating such platform from scratch. Finally, we will calculate the approximate cost of creating a freelance marketplace MVP, and find out how much time it will take.

Related  : 

How to Develop Online Marketplace MVP

How to Build a Website Like Airbnb

How to create a website like Upwork from scratch

But should you create your marketplace from scratch or some ready-made solution would be enough?

Read:  How to Build an Online Marketplace: Step-by-Step Guide

Constructing a fully featured web application requires the coordinated work of a development team consisting of backend and frontend developers, designers, QA engineers, and a project manager. We have covered the main aspects of the development of the backend part of your future freelance marketplace below.

Backend architecture

How many types of users will your platform have? Which functionality will have different types of users? How will the server-side part work? These and other important questions should be answered at the stage of designing the architecture of the application. This is the most important part of construction, which will define the whole process of development and the work of your app.

API development and integration

An API is a programming interface for developers to interact with a program. Writing custom software implementations requires a lot of information, and integrating a third-party API allows developers to get the data they need in a convenient JSON or XML format. This will also help to introduce useful third-party tools, like Stripe for payments or Twilio for notifications.

Database development

In order to securely store the information about all your clients (including confidential information) and process the numerous requests from the users, the app needs a powerful database management system. Generally, we apply the combination of Ruby on Rails with PostgreSQL for this purpose.

QA & Testing

To ensure the perfect performance of the application, the product should be tested during all stages of development (not only before the production!). Using famous testing tools like Capybara, RSpec, and Selenium, we automate and speed up the testing process, shich helps us to deliver bug-free products.

Deployment

Having finished the development, it is time to deploy the application in the necessary environment. The deployment process also includes upgrading the product in order to make it compatible with the new systems and their versions.

Maintenance

After finishing the work and releasing the product, the development process is still not finished. To make it work properly, constantly upgrade it, and add new functionality, we provide maintenance services even after the actual development is finished.

Technology stack

• Server-side: ElasticSearch, Grape, I18N [2 languages], PostgreSQL, Rack, Rails, Ruby, Sidekiq
• Client-side: CSS, HTML5, JavaScript, React.js
• Tools (hosting, monitoring, etc.): Airbrake, AWS S3, BrowserStack, Codeship, Confluence, GitHub, Heroku, Slack, Swagger, Testrail, Youtrack
• Integrations: Intercom, localise.biz, Pexip, SendGrid, Stripe, Twilio

How much does it cost to build a website like Upwork?

When starting a website like Upwork, it is important to know the required budget. Sloboda Studio has created a table with the approximate costs of building a freelance marketplace to make things easier for you. In this estimate, we have used the main functionality of a website like Upwork.

The approximate cost of a freelance marketplace website like Upwork is $40,000.

Building a website like Upwork

If you want to make a freelance platform like Upwork, you should define the aim of your business.

Do you need a small platform with basic functionality or you do have some ideas you want to implement in the project?

Depending on your answers, different methods of development may be suitable for you. Let’s take a closer look at them.

Clone scripts

Building an Upwork clone is the fastest, easiest and the most affordable way to build a freelance platform. For about $1000, you can buy a template that will be a ready marketplace similar to Upwork (or any other famous one). It will work in exactly the way the original does, and have exactly the same functionality (without customization) and a similar design. Such platforms are not powerful enough to cope with a high load, but they are a good solution for those who want a quick result.

Ready-made templates

A more advanced way to make an Upwork alternative is to consider the services of online marketplace constructors like Sharetribe. You will be able to create a platform with a custom design and choose the functionality from the offered material. It is also an affordable solution – creating and maintaining the platform will cost you from $79 to $239 per month depending on your plan (see more information here). For this money, you will receive access to all Sharetribe functionality and have 24/7 support. Your data will be stored on their servers, along with thousands of similar platforms. Note that the marketplaces based on Sharetribe and similar constructors are not powerful enough to cope with large amounts of clients (for example, paying $239 for Sharetribe’s most advanced package, you will have a marketplace limited to 100,000 users).

Custom development

The most advanced and challenging option is to consider the services of a software development company. They will offer you the team of developers, QA engineers and project managers, who will take into account all your requirements and preferences and create exactly the product you want. By the way, the core specialty of Sloboda Studio is the development of online marketplace platforms. We will consider the process of development in detail and calculate the approximate cost of developing the MVP for an online marketplace platform below.

Upwork is…

Initially, there were two companies – Elance and oDesk – founded in 1999 and 2003 respectively. Both of them were freelance marketplaces connecting workers and their employees from all over the world. In 2013, the companies merged as Elance-oDesk platform.

The deal was finalized in April 2014, and the newly created platform contained about 500,000 registered businesses and business owners, and about 8 million freelancers.

In 2015, Elance-oDesk got rebranded as Upwork. At that moment, the marketplace contained about 10 million workers and a million businesses.

Functionality of Upwork

Both clients and freelancers can register themselves on the platform as private people or entrepreneurs – in each case, the workflow will be a bit different.

Employers can create online teams of freelancers right on the platform – Upwork provides all the necessary software for doing this.

At this time, the platform allows employers to see the process of freelancers’ work when they are in the paid-time mode. Management of workflow and payments is also handled via the company’s tools.

Further on, we will consider the functionality of each side of the platform – client, freelancer, and enterprise (for the companies).

The freelancer’s side

• Homepage

On the homepage, the visitor is offered a search form and the basic types of work that can be done. There is an option to create a new account or log in to an existing one. Also, the visitor may go to the knowledge base in order to find out more about Upwork’s functionality.

• Sign-up

To register as a freelancer, you need to provide your email address and username, and enter the captcha. On this page, you will be asked to agree with the terms of service and customize your notification preferences.

• Verification

Upon completing the registration, you will receive a verification email. Click the link to confirm your account.

• Profile

To continue the work, fill in your profile (add a photo, job, description, skills, set your hourly rate, etc.). It will take some time for your profile to be approved, and then you will be able to apply for jobs.

When the profile is approved, the freelancer may apply for jobs.

The client’s side

• Sign up

If you wish to sign up, you will be asked to enter your email address and choose the type of profile – employer or freelancer. Right there, you may customize your notification preferences.

Then, you will be asked to provide additional information about yourself or your company. To do this, Upwork will give you a small questionnaire to fill out.

• Post a job

Upon completing the simple registration process, you can already post your project by providing the necessary information: title, description, budget, etc.

If necessary, you may attach a file for the project description (5 files up to 100 MB).

Then, you may provide additional information about your project. Here you can also ask the freelancers to provide you with a CV or a cover letter.

For the system to offer you the most relevant freelancers, provide additional requirements for their expertise.

You may restrict the visibility of the projects to a particular group of users. Here you also may specify if you need just one worker or several.

This page is designed to handle the financial details of the project. Here you may select the pricing model, the expertise level of a freelancer, the approximate time of cooperation, etc.

The last stage is to look through your project once again and check that you have entered everything correctly. Once it is done, you may publish the job or save it for later.

Enterprise side

The registration process for a company is almost as simple as for individuals. In this form, select the necessary variant and answer the additional questions.

Then you will be asked to provide additional information: the company’s name, business phone number, etc.

To facilitate the registration process for the representative of a company, it is possible to invite all its employees in bulk mode: just enter the necessary information, write the message, and the work is done.

Upon completing this stage, you will be taken to a form for posting a project, which we have already considered.

Monetization of the marketplace

The platform is free – the employers can post an unlimited number of projects and the freelancers can send an unlimited number of applications.

Upwork takes its fee when the client pays for the freelancer’s work. If a freelancer earned less than $500, a 20% fee is charged. The more money the worker earns, the less percentage fee they pay – the platform takes 10% of revenues from $500 to $10,000, and 5% from revenues of $10,000 and above. The payments can be handled via Upwork only.

Check out:  How to Choose a Marketplace Payment Solution

Conclusion

Having read this article, you now know everything about freelance marketplaces like Upwork. We have studied the functionality of Upwork in detail and, hopefully, you now have a more detailed vision of the business model of our future platform.

We were talking about the ways to create a website like Upwork:

• Clone scripts – using these ready-made patterns, you will get an exact copy of Upwork very quickly and relatively cheaply. The marketplace will have a similar design and functionality with very limited customization options. Also, it is not designed to scale and handle high loads.
• Ready-made templates – considering the services of marketplace constructors like Sharetribe, you will receive a customized platform for a moderate cost. The platform will provide the hosting services and support – your marketplace will be stored on Sharetribe’s servers along with the platforms of their other clients. Such a platform will have a higher capacity than clone scripts, but it will be limited to 100,000 users.
• Custom development – by applying to a web development company, you will get professional engineers and managers at your disposal. The team will take into account all your requirements and develop a custom, fully featured, and scalable platform for you.

Each option has its strong and weak points, and we hope that our article has helped you to get a better understanding of your needs and be able to make the decision that suits you best.

Building an Upwork-like marketplace? We’ve been developing marketplaces for 8 years. Contact us to discuss your project.