#Marketplaces #Real Estate | 23 min read | Updated: 5/18/2023

How to Build a Website Like Airbnb and How Much Does it Cost in 2023

Updated: 5/18/2023
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Renting an apartment has become a popular trend for travelers worldwide, thanks to Airbnb. Airbnb had a tremendous success journey from a one-page website to an internationally known company valued at $113B. So, different global companies want to replicate their success and learn how to build a website like Airbnb.

We will outline the development process and its components to familiarize businesses with the Airbnb website.

How to Create a Website Like Airbnb: Step-by-Step Guide

Creating a website like Airbnb can be exciting if businesses sort out all aspects of development on the shelves. Since a website like Airbnb is not a single offer on the market but rather a competitive niche, companies must find a reliable service provider and then think about how to create their new product.

Deciding on Solution Type to Create a Website Like Airbnb

If companies want to start an apartment rental business and are willing to build a website like Airbnb, there are three popular ways.

Each of them can be suitable, depending on the business goals.

Custom Development from Scratch 

If a company dreams of creating an online platform for dealing with the real estate market, it’s high time to develop a custom solution. The desired project will be a full-feature web application created by a team of professional programmers. 

The end product will have the proper functionality and business logic companies need. Businesses should remember that custom development has lots of benefits inside. Still, it is a complicated and rather costly project that can be performed by agencies that specialize in web development.

For more than 10 years, our Sloboda Studio team has been gaining a profound understanding of the business and technology aspects of custom building marketplaces at different levels for startups and existing businesses. Our experts are building e-commerce marketplace software and service marketplace platforms. We know how market research, ideas analysis, and design are essential for each marketplace business.

So, let’s continue our story with the pros of custom marketplace development.  

Pros of Custom Development of Airbnb-Like Website:

  • Full control

Before choosing custom development, real estate companies should understand that they will communicate frequently. Their project managers, developers, designers, and business analytics will take some time and give their expertise back.

  • Working with an experienced team

If companies choose custom development, they can select all the developers involved. And the best choice would be to look for niche experts in marketplace development. 

Sloboda Studio has been developing marketplaces and websites for nine years, and we have many marketplaces in our success stories.

How to Build a Website Like AirBnB: custom development

Expertise. To build a website like Airbnb, companies need quality expertise. Airbnb was written in Ruby and Rails. If entrepreneurs want to hire a team with expertise in particular technologies, they can focus on niche expertise developers. It will help to ensure they are professionals in that field or not.

Before companies develop their marketplace, they must choose who they will cooperate with. Recruiting people to create a new project can be long and stressful, but outsourcing a product can be the best practical solution.


Read more about in house vs outsourcing, and choose an option suitable for a particular situation.

Ready-Made Marketplace Templates

If companies do not want to clone Airbnb’s platform fully, we recommend they consider using an open-source marketplace constructing platform. Such platforms will help companies make an Airbnb alternative that will be a customized solution on the front-end side for a moderate price. Among the most famous constructing platforms is Sharetribe, written on Ruby. 

However, the ready-made script may be suitable for quickly constructing a small platform. Yet it is impossible to customize these templates, and their abilities will be limited to the initial functionality. Additionally, such platforms are hardly scalable and are not powerful enough to handle high loads.

How to Build a Website Like AirBnB: ready-made tools

Ready-made tools features

Conducting a Discovery Phase

The Discovery Phase is the mandatory element that should not be missed when creating a website like Airbnb. 

The Discovery Phase is the stage before project development, which involves

  • validation of an idea
  • study of competitors in the market
  • analysis of functionality and necessary features
  • creation of a product roadmap that can further implement all tasks 

In simple words, the discovery phase help to avoid the mistake of creating an unnecessary product and spending a lot of time and money. 

Using the product discovery stage to create a product like Airbnb, companies will receive a document that will describe

  • best technologies for creating a product
  • market analysis
  • best proposals for creating a unique concept
  • vulnerable points of the product, etc.

Defining the Core Features Needed

Starting an MVP, it is essential to understand which primary and secondary features. First, let’s begin with an overview of the functions that should be presented in such a service as Airbnb and similar ones.


This step requires the creation of two types of user profiles: travelers and property owners, registering the new users and logging in existing ones. To add this feature, we will use Devise and CanCanCan Ruby gems.

User Profile for Host and Guest 

The host can create a profile for his apartment (or apartments) and accept payments. The traveler looks for the condo in the necessary location and books it for the required dates. Having added their billing details, the traveler pays the amount required.

Property Listing

Having created the profile for the apartment, the host adds its physical address. Therefore, the house can be displayed on a map. The property owner also describes the condo. Then adds photos and sets the rules and the price. When the profile is published, the property becomes publicly available. Therefore it is displayed in the search results.

Maps Integration

As part of the general Airbnb search, the map also serves as a separate tool when a guest is looking for a particular location.  

All the available accommodations will appear on the map when you zoom in to the desired location. It is also possible to click the total on the map to see a quick preview.

Search & Filtering

To find a flat or a house, travelers enter the location and add filtering criteria. Like a type of apartment, price, number of rooms, beds, smoking/non-smoking, pet friendliness, etc. The system filters the properties available in this location. Then displays the most relevant results according to the customer’s requirements. The search & filtering system can be implemented with the help of ElasticSearch.

Booking System

After finding a place to stay, tourists move to the booking. The user should enter all the required details and click the booking button to book an apartment.

Usually, the booking confirmation proceeds automatically for the guests with verified profiles. But in some cases, the guests should wait until the host approves the booking.

Besides the booking, this feature usually includes observing and managing all the bookings.


For users to stay informed about the activities on their profile, the system will send notifications to their mobile device or desktop. For example, property owners will be notified about new apartment bookings.


To give travelers the possibility to discuss any details with their hosts, we will introduce a built-in messaging system.

Payment Integration

To allow both parties to send and accept the payments, we integrated Stripe as a perfect payment tool with a highly-ranked security option.


To make the application available to users from different countries, we will localize it to several languages. For example, English and the language of the target country. This can be done using the internationalization & localization system to get a text.


Upon finishing the trip, the traveler can rate the apartment. Also, it is possible to leave feedback about the living conditions and the communication with the host. The property owner can also rate the customers who live in his house.

Admin Panel

An admin panel must manage user accounts and property profiles and handle financial issues. We can develop an admin dashboard by using the ActiveAdmin and RailsAdmin gems.

Choosing Tech Stack 

To make the features listed above work, it is necessary to understand which tools and technologies can let you implement them. It is essential to choose the right technologies as they greatly influence the time of the functionality development and its cost.

So, Airbnb’s stack of technologies should include:

How to build a website like Airbnb: Tech Stack

Passing the Pre-Development & DevOps Stage

When creating a new product, companies must consider the best way to pass the pre-development & DevOps stage. 

This stage is necessary to find technical difficulties and ways to solve them even before the start. Thus, the company will be able to assess the impending risks and prevent such critical moments as:

  • delay in the development of functionality and interdependent features
  • additional costs for the working time of developers
  • postponement of the project’s entry into the market

Creating a Unique and Intuitive UI/UХ Design

Creating a design is essential when developing an Airbnb-like marketplace because simplicity and uniqueness in real estate platforms play the most crucial role. The marketplace can be packed with excellent functionality and exciting solutions, but the lack of a user-friendly design can play a cruel joke.

Companies should consider the design to the smallest detail so that it is easy to find real estate, view its description and location on the map, and book quickly.

Building an MVP

Creating a minimally viable product (MVP) when developing a marketplace like Airbnb is a step that significantly saves development time. It also makes it possible for a product to enter the market quickly. 

Here companies kill two birds with one stone; they get a product with key functionality and have the opportunity to provide it to a loyal audience so that it gives feedback on what to improve and what is missing. Thus, products like Airbnb get an active marketplace and do not spend much money on developing a wide range of functionality that the audience may not appreciate.

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How to Build a Website like Airbnb: 5 Expert Tips

Start With a Simple MVP That Demonstrates Your Idea

The idea seemed promising, yet it was a challenge to attract investors. Airbnb creators needed to develop a Minimum Viable Product with only the critical project features and functions.

In 2009, Airbnb got its first $20,000 via the incubator Y Combinator. They spent the money on market analysis, with Chesky and Gebbia meeting the first Airbnb users to find out what could be improved.

Having implemented the ideas of the early adopters, they managed to increase the number of travelers and apartment listings and gathered a further $600.000 of investments.

Use the Product Yourself

In 2010, the founders decided to focus on their initial location and traveled across San Francisco, staying in Airbnbs.

This helped them find the areas for improvement for the hosts; for example, one common problem was the poor quality of apartment photos. They rented a professional camera and took attractive pictures of the property.

Concentrate on the Narrow Niche and Use Your Product

In 2012-2013, Brian Chesky concentrated on improving the quality of the service.

The company hired the owner of a successful hotel network and focused on improving proficiency. They held numerous educational events for the apartment owners and developed a set of rules and standards. It helped improve the user experience of both tourists and apartment owners and united users into a community.

Constantly Improve the User Experience of Your Audience

Since Brian Chesky was a designer, Airbnb was initially created as a user-friendly platform with a simple and attractive interface. Consider making it user-friendly if a company wants to build an Airbnb clone.

In 2014, the company focused on developing its brand identity: they changed the logo, and the website’s design moved closer to its current version. The company was worth $10B and received $500 M of TPG Capital investments, considered huge even by Silicon Valley standards.

Pay Attention to Branding and Developing the Community

Customers are the reason for any product’s success. If businesses can create a product and a brand, their community will grow even faster. Traditional marketing methods are popular too, but community-building is even more helpful. Becoming a brand that its buyers define helps establish the trust and interest of your target customers.

Our Experience

Sloboda Studio has been a leading software development provider for 13 years, which helps to develop marketplaces that become successful and recognizable.

Below companies can learn more about projects we’ve created.

Property Rental Marketplace

Sloboda Studio Case: Rental Marketplace

Property Rental Marketplace

Our client, UK rental marketplace, needed to expand the functionality of the current MVP with a set of unique features.

Having conducted a thorough product analysis, our team detected essential issues with the platform. Our tasks were to complete code refinements, fixes, and an overhaul of the significant user features and then add the new functionality.

As a result, the Sloboda Studio team upgraded the platform with such functionality as

  • Admin panel
  • Messages and Email functions 
  • Calendar
  • Map
  • Apartment creation
  • Feedback
  • Collaboration page
  • Apartment filters
  • Booking cancellation
  • Payment feature
  • Integration with Stripe
  • Multicurrency
  • Integration with Hostaway and Wheelhouse
  • Discounts
  • Referral system

 Very soon, the platform performance increased by 90%. 


Sloboda Studio Case: Moovle


Our Belgium client, Airbnb-like accommodation rental startup Moovle, asked Slobod Studio to create an MVP project. It was done in a tight timeline of 1.5 months, so our client could present the solution to investors.

This task was attractive to us; we wanted to create the most incredible possible product in a short time to meet the needs of the client. The work was challenging, but we managed to cope on time and provide the client with the best solution.

6 Key Pages to Build a Website like Airbnb

Despite the simplicity of the interface, Airbnb is a complex platform combining numerous features.

First, there are three profiles: guest, host, and admin. The functionality of the guest and host profiles is created according to their needs.

Let’s consider the features of each type of profile.


On the Airbnb homepage, visitors see a search form for finding their first apartment. 

The platform also offers to create a profile, login to an existing profile, or register as a host. Having scrolled down, users see a list of the best offers worldwide.

How to build a website like Airbnb: home page

Airbnb: Homepage

Apartment Page

By opening the apartment profile, the guest can see a detailed description:

  • complete list of amenities
  • traveler reviews
  • information about the host.

The guest can search the final price of the booking, including services. There is also a map with the nearby sights.

For security reasons, the exact address of the apartment is disclosed only after the booking confirmation.

How to build a website like Airbnb: reviews

Airbnb: Apartment Page

Booking & Wishlist Pages

Booking and wishlist pages go after the apartment page. There are two ways to book the apartment on the platform: pass verification by providing an ID document or send the request to the host. In the first case, the booking will be approved instantly. In the second case, the host must confirm it. It is also possible to add the apartment to a wishlist to save it for the future.

How to build a website like Airbnb: wishlist

Airbnb: Wishlist

Payment System

To confirm the booking, paying the total amount instantly is necessary. With Airbnb, people spend the apartment cost + additional host and marketplace fees and taxes. As previously mentioned, the funds will not be transferred to the host’s balance instantly but will be held until the guest stays in the apartment.

How to build a website like Airbnb: payment process

Airbnb: Payment process

Online Payment

Airbnb not only connects customers but also acts as a mediator for handling their payments. It is safe for both parties since the apartment owners can be sure they will receive the money from the clients. On their end, the clients can send money securely and be sure they will receive the necessary service. The marketplace has a built-in payment system enabling users to send and accept transactions securely.

How to build a website like Airbnb: online payment

Online Payments on Airbnb 

Profile Page

The traveler’s profile contains a dashboard for managing the account settings. While creating a profile, the users are asked to enter their basic profile details and tell a bit about themselves. 

To pass verification, it is necessary to provide an ID document and confirm the email address and phone number. 

In the account, the users can manage their feedback about the hosts and the hosts’ feedback about them.

How to build a website like Airbnb: Payment Methods

Payment Details

The profile verification procedure is similar for both the hosts and the guests. It is necessary to provide a photo of a government-issued ID and confirm the mobile number and email address.

Property Listing

Upon signing up as a host, the user must provide more information about the apartment: its type and essential characteristics (number of rooms, beds, bathrooms, facilities, etc.), photos, if it is private or shared, etc. 

The host must also set the property’s exact location, even though it will only be displayed to the guests who confirmed their booking.

How to Build a Website Like AirBnB: property listing

Airbnb: Listing Process

The Business Model Canvas of Airbnb 

Business Model Canvas graphically represents the project’s whole concept and business model. 

A traditional business model canvas represents such blocks of business as:

  • Infrastructure
  • Partners
  • Resources
  • Activities
  • Value proposition
  • Target Audience
  • Channels
  • Customer relationship
  • Cost Structure
  • Revenue Streams

If you build a marketplace like Airbnb, it would be helpful to analyze

  • core features and their cost
  • business aspects

Thus, you could compare them with your idea and prioritize the development processes accordingly.


Airbnb’s infrastructure consists of the partners and resources of the company. Moreover, the company also uses different digital tools and third-party providers to provide the best user experience for hosts and travelers.


  • Hosts. People who use a rental marketplace to rent out their property.
  • Investors. People who invest in the project to support and develop Airbnb’s business.
  • Business travel partners. Airbnb collaborates with other platforms that organize business trips (Concur, Triplink). 


  • Listings. The primary resource of Airbnb includes accommodations and events listings and brings revenue to the company.
  • Technical resources. Technical resources are needed to maintain the work of the Airbnb platform. These resources comprise platform architecture, machine learning algorithms, analytic tools, and hardware.
  • Brand. Airbnb’s brand has financial value and acts as a trust factor for company clients and business partners.


The idea of short-term accommodation rental boosted Airbnb’s success. Though any great idea is just a part of success, you cannot create a decent project without activities that attract new and loyal users. At this point, Airbnb developed such activities as:

  • Smooth and easy transactions.
  • A global community that grows as the service extends to new countries.
  • Experiences & Events that keep existing users interested and attract new participants.
  • Extending the value proposition by adding recent events and Airbnb-Plus apartments.

Value Proposition

For hosts

  • Additional income
  • Smooth and easy transactions
  • Meeting new people
  • Ability to accept verified guests
  • Booking management
  • Transparent ratings of guests

For guests

  • More budget stays than hotels offer
  • More variety of apartments to choose from
  • Smooth and simple transactions
  • Ability to try local experiences and meet new people
  • Transparent ratings and reviews of hosts

Target Audience

Airbnb’s types of customers are hosts and travelers.


  • By type of accommodation: entire apartment, private room, shared room
  • By location: countryside, city


  • Travel type: business and vacation travelers
  • Demographic: families with children, couples, retired people
  • Income: looking for low-cost or premium home


  • Digital advertising campaigns
  • Content marketing
  • Social media
  • Free advertisement in travel blogs

Customer Relationship


  • Additional opportunities for getting new income.
  • Support in case of any issues.
  • Support during all guest stays.
  • Orientation on host success.
  • Other benefits for Super Hosts.

Cost Structure

  • Platform development & maintenance: work of developers, office, hardware cost.
  • Staff salaries: programmers and non-technical staff, support specialists, photographers
  • Offices maintenance
  • Transactions cost for the services of payment providers.
  • Legal issues like lobbying & any legal proceedings.
  • Customer support.
  • Cooperation with various partners like other travel platforms or insurance companies.
  • Marketing & Advertising.

Revenue Streams

Transaction fees from both parties

  • Hosts – 3-5% from rental hosts, 20% from event hosts
  • Guests – 5-15% from rental guests. Event guests pay no fee
Airbnb Business Model Canvas

Airbnb Monetization Model

Airbnb uses a few business monetization models. Let’s have a quick overview below.

Service Fees for Host and Guest

The core revenue Airbnb receives is from the guests’ and hosts’ booking fees. A fee size depends on the reservation size: the more expensive accommodation is, the higher the fee. Guests must also pay a non-refundable service fee (usually about 15%). Moreover, Airbnb charges the host 3% for every successful transaction.

Recently, a popular monetization model in the real estate industry is promoted listing that rise to the top of visibility. Thus, the last-minute top offers get a more significant response, whether renting or buying. However, companies must ensure high-quality offers get into the top listing not to lose users’ trust.

How Much Does It Cost to Build a Website Like Airbnb

Starting an Airbnb-like website, companies should know the two significant points in its development. First, it is necessary to understand how much they will pay for the project from beginning to end. 

Then, calculate the cost of the website development alone.

The price depends on the team companies choose

  • in-house or outsourced
  • tools they can use
  • what features companies want to add

We offer you to find out how much money needs to start the project. Here we are going, summing up all the costs. The listed points are the most important, but the website should include several other features.

Cost of the Core Features

As mentioned above, a site like Airbnb should have ten main features. Companies can determine which features are necessary for their project and start from this when laying down the cost.

The overall cost of your MVP for Airbnb-like platform will start at $40,000.

Cost to Build a Website Like Airbnb

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Distinctive Characteristics of Airbnb Website

Airbnb is a classic marketplace that mediators between two users – travelers and apartment owners. If real estate companies dream of building a website like Airbnb, they should determine their Airbnb-like website’s core features.

Let’s look at the critical elements of Airbnb’s online platform.

Peer-To-Peer Marketplace Type

Airbnb helps many users find a suitable supplier or offer their services to the relevant audience. The users can be both individuals and businesses.

How to build a website like Airbnb: Peer-to-peer marketplace

Peer-to-peer marketplace


The primary distinction between online message boards, such as Craigslist, and the Airbnb marketplace is that the boards provide users with the information while services like Airbnb help solve the issue.

In the case of listings, users must find a suitable offer. However, with the Airbnb platform, companies choose from the existing lists. That’s why geolocation plays an important role here. Users mostly look for rental housing with their exact location to understand whether it’s suitable or not. 

When a person travels to another country, the first question is how to find a perfect place based on cost and location. And here comes Airbnb.

How to build a website like Airbnb: location

Location-based services

Online Payment

Airbnb connects not only customers but also acts as a mediator for handling their transactional payments on the platform. 

The platform is safe for both parties. Apartment owners can be sure they will receive money from customers. This is due to the straightforward policy of Airbnb, which is legally responsible for every transaction on the site and bears financial and criminal responsibility for the legal actions of both property owners and landlords.

Moreover, the clients can send money securely and ensure they receive the necessary service. The marketplace has a built-in marketplace payment system that securely enables users to send and accept transactions.

How to build a website like Airbnb: online payment

Online Payments on Airbnb

Reviews After Transactions

After successful booking and staying in the apartment, the parties can leave feedback. It will reflect their satisfaction with the services provided and received.

The traveler can comment on whether the apartment’s conditions and location match the description:

  • if it was clean and convenient,
  • if the communication with the host was adequate.

The property owner can assess the guest’s behavior and communication.

How to build a website like Airbnb: reviews

Accommodation reviews

Availability and Booking Management

While searching for an apartment, the guest can specify the date for the system to show available apartments. 

Having chosen the accommodation, the client books it for the selected date. The property owner gets a notification. Then, the apartment will no longer be displayed for clients in the search results for that date to avoid double bookings.

How to build a website like Airbnb: availability and booking

Booking Management on Airbnb

Delaying Payments or Holding Funds

If a marketplace needs to ensure that both parties complete their side of the deal, it controls the transactions. 

Upon the client’s payment, the money is not transferred to the host’s balance but is frozen by the platform. The funds are transferred to the host’s balance upon completing the service.

Moreover, the service allows its customers to split large payments and pay in two batches – the first half is paid once the customer books an accommodation, and the second one is charged two weeks before the trip.

How to build a website like Airbnb: setting the price

Airbnb split payments

Checking Apartments Pictures

To ensure that the photos of an apartment are accurate and depict the accommodation, landlords can verify all the pictures published. This process helps customers choose accommodation they will appreciate both views and real life. 

Moreover, it is possible to invite a professional photographer and take clear, quality pictures of the place.

How to build a website like Airbnb: images

Professional Airbnb Pictures

Ability to Search by Moving the Map

Searching the map is convenient. Let’s pretend your customer looks for accommodation in the city center or near some particular concert hall. All they need to do is zoom the map near the searched location. After that, all the possible apartments appear on the map around this area.

Moreover, clicking the place and looking through the quick accommodation preview is possible.

How to build a website like Airbnb: map

Ability to search by moving the map

What is Airbnb: History and Success Statistics

The brains behind this crazy new idea of Airbnb were two mates – Joe Gebbia and Brian Chesky- in 2007 in San Francisco. They didn’t have enough money to pay for the rent. So they decided to convert their loft into a “Bed and Breakfast” opportunity by adding air mattresses and breakfast assurance for the guests the next day. 

The founders created a website overnight, airbedandbreakfast.com, with a considerable boost from those who had attended one of the most prominent Design conferences in San Francisco. They knew they could pull this off because it was evident that the people who participated in the conference would find it difficult to find a place to stay for the night.

After the first good experience, Gebbia and Chesky thought they could be onto something, which could be a life-changing idea. However, this was just the beginning of the long-term business journey.

Airbnb Success Story

Despite the many obstacles that came their way, Airbnb continued to rise steadily each year. Companies can learn about this growth from the following statistics.

How to build a website like Airbnb: New statistics

Source: Statista, Stratosjets


Once upon a time, Airbnb’s idea blew up the market and created a significant niche in the real estate industry. 

Airbnb is among the most profitable rental marketplaces in the modern world due to its unique idea, technical features, and outstanding design.

Years ago, Airbnb became a pioneer and made a real breakthrough in the property niche, but even being a giant in 2023, there are many local needs that new projects will be able to close.

On the contrary, many companies, such as Booking, OLX, and others, started much later and are pretty successful and recognizable. If companies do decide to create their real estate marketplace like Airbnb, it will be a good idea: 

  • providing market analysis 
  • finding a reliable software service provider
  • choosing the best technology, as well as a way to develop
  • creating an MVP product with crucial functionality and unique design

By starting to create their new product as Airbnb in the hands of an experienced vendor, companies will be able to take an important place in the real estate market. It is only necessary to start development.

Frequently Asked Questions

How long did it take to create Airbnb?

Back in time, it took almost 13 years to build a modern Airbnb, but if companies want to create a website like Airbnb in 2023, it can be 4 months before going public.


Learn about our Airbnb-like software development services.

What language is Airbnb built-in?

Initially, the site was built on Java, Javascript, Ruby, HTML5, and CSS3. However, in the improvement process, the last two languages were replaced by React and Python.

How much does it cost to build a website like Airbnb?

The final cost to build a website like Airbnb can reach approximately $90000, but if a company wants to create an MVP, the cost to build a website like Airbnb will start at $40 000.

How do businesses build an Airbnb website?

To build a website like Airbnb, it’s a good idea to follow these crucial steps:

– Validating an idea as Airbnb using Discovery Phase

– Choosing the best business model

– Defining the essential features a website like Airbnb needs

– Knowing how to build an Airbnb-like website quickly and affordably

– Launching an MVP

– Planning a business growth path

Is running an Airbnb-like website profitable?

Airbnb hosts make, on average, about $900 a month, according to Earnest research. Of course, that income can vary depending on the location, home quality, services, and property attractions.

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