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Head of Marketing

We are looking for a Head of Marketing who will take full ownership of marketing strategy, structure processes, and scale predictable pipeline generation. To build and lead a structured, data-driven marketing system that generates qualified leads, strengthens brand positioning, and supports sustainable revenue growth. This role combines strategic leadership and hands-on execution.

Responsibilities

  • Own and execute the B2B marketing strategy for outsourcing / outstaffing
  • Build and scale inbound and outbound marketing
  • Own and grow key channels:
    - Website (positioning, conversion, content)
    - LinkedIn (organic + outbound)
    - Upwork / similar platforms
  • Develop and manage social presence:
    - LinkedIn (primary)
    - Facebook, Instagram, YouTube (brand & demand support)
  • Generate MQLs and SQLs and work closely with Sales on deal closure
  • Take responsibility for Marketing Sourced Revenue
  • Research and validate new markets, niches, ICPs
  • Test and validate hypotheses (offers, channels, messaging)
  • Lead or actively participate in company rebranding & positioning
  • Build marketing analytics, dashboards, and reporting

Qualifications

  • 5+ years in B2B marketing
  • Proven experience in IT outsourcing / outstaffing / IT services
  • Strong track record of impact on revenue and deals
  • Deep understanding of inbound & outbound marketing
  • Hands-on experience with LinkedIn as a B2B growth channel
  • Experience with Upwork or similar platforms
  • Strong analytical mindset, ownership mentality
  • Strategic thinker with a hands-on approach

Key KPIs

  • Marketing Sourced Revenue
  • Marketing-generated pipeline
  • MQL → SQL → Deal conversion rates
  • CAC, LTV, Marketing ROI
  • Revenue by channel (LinkedIn, Upwork, Website)
  • Speed of hypothesis validation

What success looks like

  • Marketing consistently generates qualified pipeline
  • Clear contribution to closed deals and revenue
  • Scalable inbound and outbound channels
  • Data-driven decisions, fast hypothesis validation

Nice to have

  • Experience with US / EU markets
  • Understanding of long B2B sales cycles
  • Rebranding or repositioning experience
  • Experience building marketing from scratch

What we offer

  • A key leadership role with direct impact on business growth
  • Full ownership of marketing and freedom to execute
  • Competitive compensation + performance-based bonuses
  • Direct access to founders and decision-making
  • Opportunity to scale the marketing function and team

Got questions?
Contact our recruiter

Valeria Nazarenko

Valeria Nazarenko

Recruitment Team Lead

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